1-Bedroom Marylebone Airbnb Case Study | StayinLondon
See how a 1-bedroom Marylebone apartment achieved 75% occupancy, a £185 average daily rate and £50,000+ estimated annual accommodation revenue.
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Location & Market Context
This well-presented one-bedroom apartment is located in Marylebone, one of Central London’s most desirable residential neighbourhoods.
Its location provides convenient access to Oxford Street, Baker Street, Regent’s Park and the West End, making the apartment attractive to leisure visitors, business travellers and guests requiring temporary accommodation in Central London.
The owner approached StayinLondon looking for a fully managed rental solution that could generate an attractive return while providing greater flexibility than a conventional long-term tenancy.
Our Rental Strategy
Rather than operating the property exclusively as a traditional Airbnb, StayinLondon uses a flexible approach combining short and medium-term reservations.
The apartment is marketed across multiple booking channels, helping reduce dependence on any single platform and providing access to different types of guests.
Dynamic pricing is used to adjust rates according to seasonality, demand, booking lead time, length of stay and remaining availability.
During stronger periods, rates can be increased to maximise revenue. During quieter periods, pricing and minimum-stay requirements can be adjusted to protect occupancy and reduce unnecessary gaps in the calendar.
The result is a target balance of approximately £185 ADR and 75% occupancy.
Short-term Airbnb vs long-term let — side-by-side
At 75% occupancy, the apartment is occupied for approximately 274 nights per year.
Based on an average nightly rate of £185:
274 occupied nights × £185 ADR = approximately £50,690 annual gross accommodation revenue.
For comparison, if the same property achieved approximately £3,000 per calendar month through a conventional long-term tenancy, annual gross rent would be approximately £36,000.
Key advantages
Higher Gross Revenue Potential
The ability to adjust nightly prices according to demand allows the property to capture higher rates during London’s busiest periods.
In this example, annual gross accommodation revenue of approximately £50,690 compares with around £36,000 from an assumed £3,000 pcm long-term tenancy.
Dynamic Pricing
Instead of committing to a fixed monthly rent, nightly rates can be adjusted throughout the year.
This allows the property to benefit from seasonal demand, major London events, holidays and periods when accommodation availability is limited.
Greater Owner Flexibility
Flexible letting can provide considerably more control over when and how the property is rented.
The strategy can be adapted if the owner wants to use the apartment personally, sell the property or change its rental strategy in the future, subject to existing bookings and applicable regulations.
Diversified Guest Demand
Marylebone attracts leisure, corporate, relocation and medical-related demand.
Targeting multiple guest segments can help reduce dependence on London’s traditional tourist seasons.
Professional Property Management
StayinLondon manages the operational requirements associated with flexible letting, including:
- listing creation and optimisation;
- dynamic pricing and revenue management;
- booking management;
- guest communication and vetting;
- check-in coordination;
- professional cleaning and linen;
- maintenance coordination; and
- regular property oversight.
For the owner, this provides the potential benefits of short and medium-term accommodation without having to manage day-to-day guest operations personally.
Case study outcome
This Marylebone case study demonstrates the potential benefits of adopting a professionally managed flexible-rental strategy for a well-located Central London apartment.
At an average daily rate of £185 and occupancy of approximately 75%, the one-bedroom apartment can generate around £50,690 in annual gross accommodation revenue.
Compared with an assumed traditional rental value of £3,000 per month, this represents approximately £14,690 in additional gross annual revenue – an uplift of around 41%.
The financial comparison is only part of the equation. Flexible letting also provides the owner with the ability to respond to changing market conditions, diversify demand across different guest types and retain greater control over the future use of the property.
For properties in high-demand Central London locations such as Marylebone, the combination of dynamic pricing, multi-channel distribution and professional property management can therefore provide a compelling alternative to conventional long-term letting.
Own a Property in Marylebone?
If you own an apartment or house in Marylebone, StayinLondon can prepare a tailored rental projection based on your property’s location, size, condition and amenities.
We can also compare the potential returns from short-term, medium-term and conventional long-term letting to help determine the most suitable strategy for your property.
Request a free, no-obligation rental valuation and discover what your Marylebone property could earn.
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