2-Bedroom Bloomsbury Airbnb Revenue Case Study | 2026 Model
Illustrative 2026 2-bedroom Bloomsbury model comparing estimated net owner income after stated costs. Hypothetical property; not actual managed-property performance.
Location & Market Context
2-Bedroom Bloomsbury Apartment: Illustrative 2026 Model
Illustrative model only. This is a hypothetical property, not actual StayinLondon-managed property performance, a forecast or a guaranteed return.
Bloomsbury offers a mix of leisure, business and longer-stay demand. Exact results vary by street, building, layout and specification.
Assumed property: a practical 65–80 m² two-bedroom flat for four guests with good transport access and a usable kitchen; no penthouse premium. These are modelling specifications, not facts about a managed home.
Property-specific ADR assumption: £260 per occupied night after seasonal and length-of-stay discounts, before owner costs. Assumed occupancy is 73% of 365 available nights (266.4 occupied nights), with no owner stays. Long-term rent is £3,400 per month.
The long-let input is an illustrative assumption, not a verified achieved rent or a current valuation. A matching local rental appraisal is needed before choosing a strategy.
Short-term Airbnb vs long-term let — side-by-side
Estimated Net Owner Income Comparison
Conditional full-year short-let scenario: 266.4 occupied nights × £260 ADR = £69,277 gross accommodation revenue. Long let: £3,400 × 12 = £40,800 scheduled rent; after 4% voids, £39,168 is collected.
Annual comparison: short let / long let
Accommodation revenue / scheduled long-let rent: £69,277 / £40,800.
Long-let void allowance (4% of scheduled rent): £0 / £1,632.
Revenue after voids: £69,277 / £39,168.
Management (18% short let; 12% long let): £12,470 / £4,700.
Platform/payment allowance (15.5% short let): £10,738 / £0.
Maintenance reserve (5% of received revenue): £3,464 / £1,958.
Utilities, broadband and council tax allowance: £4,800 / £0.
Insurance allowance: £600 / £600.
Safety/compliance allowance: £300 / £300.
Cleaning/linen shortfall reserve: £750 / £0.
Furniture/replacement reserve: £1,000 / £0.
Letting/setup annualised allowance: £0 / £600.
Service charge/ground rent allowance: £3,000 / £3,000.
Estimated net owner income before finance and tax: £32,155 / £28,009.
Estimated net difference: +£4,146 a year (+14.8%) for short letting versus long letting.
Cost assumptions
Illustrative budgets, not supplier quotes. Short-let management is modelled at 15% plus VAT, treated as 18% cash cost, consistent with the standard plan on our pricing page. Long-let management is assumed at 10% plus VAT (12%) of collected rent, not a StayinLondon quote. Platform/payment is modelled at 15.5% of short-let accommodation revenue; actual channel mix and tax treatment may differ. See Airbnb service-fee guidance.
Cleaning and linen are treated as guest-paid pass-throughs; reserves cover unrecovered cleaning and deep cleans. Utilities and council tax are borne by the short-let scenario; long-let tenants are assumed to pay them. Building costs are identical on both sides. Net owner income is before finance, tax, initial furnishing/refurbishment, major works and exceptional losses.
Availability and planning condition
This full-year scenario assumes the necessary planning permission and other consents for the modelled short-let use. It is not a 90-night-limited residential forecast. London short letting beyond 90 nights generally requires planning permission. Check permitted use, lease, mortgage and insurance; see our 90-day rule service.
At a 90-night cap, selling all 90 nights at this ADR yields only £23,400 gross before costs. A lawful mixed-let strategy needs its own model.
Sensitivity
At the same ADR and costs, occupancy ten percentage points lower (63%) reduces estimated short-let net income to £26,319. ADR 10% lower reduces it to £27,895.
Key advantages
Why Bloomsbury Can Suit Flexible Letting
Demand can come from leisure, business, relocation and project-based stays, depending on the property and season.
Property specification matters
Quiet bedrooms, good transport access, reliable Wi-Fi, workspace, lift access and professional housekeeping can materially affect achievable rates.
Regulation
Owners should check planning, the 90-night rule, lease restrictions, mortgage terms and insurance before proceeding. Dynamic pricing may respond to events, seasonality and booking lead time.
Case study outcome
What Does the Bloomsbury Model Show?
Illustrative estimated annual net owner income: £32,155 from the permitted full-year short-let scenario versus £28,009 from long letting, before finance and owner tax. Short letting is £4,146 higher (14.8%) under these assumptions.
These are hypothetical calculations, not actual managed-property results. Validate achievable rates, the long-let valuation, permitted availability and actual costs before making a decision. Explore Airbnb management in Bloomsbury or request a property-specific valuation.
How we deliver this kind of result
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