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Updated: September 2026.
Yes — London property owners can hire someone to manage an Airbnb on their behalf. The main choices are a professional Airbnb management company, an individual co-host, or a hybrid arrangement where the owner keeps some responsibilities and outsources others.
The right option depends on how hands-on you want to be, where you live, the value of the property and whether you need help with only the online listing or the full physical operation.
Option 1: Full-service Airbnb management company
A full-service Airbnb management company in London can take responsibility for the complete guest and property operation. This typically includes listing management, pricing, enquiries, guest communication, housekeeping, inspections, maintenance coordination and owner reporting.
For owners living overseas or managing premium properties, physical local coverage can be as important as online listing management.
Option 2: Airbnb co-host
An Airbnb co-host can help with selected responsibilities such as guest messaging, pricing or check-in support. This can be a good option for an owner who still wants to remain involved.
However, co-host arrangements vary considerably. Before appointing one, establish who is responsible for cleaning, emergencies, maintenance, inspections and guest issues outside normal working hours.
Our Airbnb co-host vs management company guide explains the difference in more detail.
Option 3: Self-manage and outsource individual tasks
Some hosts manage the listing themselves but outsource cleaning, linen, photography or maintenance. This can reduce management fees but requires the owner to coordinate each supplier and remain available to guests.
See our guides to Airbnb cleaning in London and dynamic pricing.
What should a London Airbnb manager handle?
For full management, owners should expect clear responsibility for listing creation and optimisation, multi-channel calendars, pricing, guest enquiries, guest vetting, check-in, cleaning, linen, inspections, maintenance coordination and reporting.
Our guide to what full-service Airbnb management includes provides a detailed 12-point checklist.
How much does Airbnb management cost in London?
Fees depend on the service level, property and operator. A lower headline commission is not always cheaper if housekeeping coordination, onboarding, maintenance or VAT are charged separately.
Use our Airbnb management fees London 2026 guide when comparing providers.
Management company or co-host: which is better?
A co-host may suit an owner who wants to retain control and only outsource selected tasks. A full-service company is usually more appropriate when the owner wants one organisation responsible for both the online listing and local property operations.
What should you check before hiring a manager?
Ask which London areas the company covers, how pricing is handled, who responds to emergencies, how often properties are inspected and how owners see performance data.
Our 12 questions to ask an Airbnb management company provides a structured shortlist.
Can a manager help with London regulations?
A management company can help with operational compliance and booking controls, but it does not replace the owner's responsibility to establish whether the letting strategy is permitted. Owners should understand the London 90-day rule, lease restrictions, mortgage conditions and insurance requirements.
Should you hire an Airbnb manager?
Professional management is most valuable where the owner wants a hands-off service, lives outside London, has limited time or owns a property where active pricing and physical oversight can materially affect performance.
StayinLondon specialises in full-service Airbnb management in London for premium central properties. To compare self-management with professional management for your property, request a free revenue estimate.
