January 25, 2024

How To Manage A Bad Review on Airbnb

Receiving a negative review on Airbnb can be disheartening, but it's essential to approach the situation with a level head and a proactive mindset. Negative reviews are inevitable in the hospitality industry, but how you handle them can significantly impact your reputation. In this guide, we'll explore practical steps to manage a bad review on Airbnb and turn the situation to your advantage.

1. Stay Calm and Assess:

Upon receiving a negative review, take a deep breath and resist the urge to react emotionally. Read the review objectively and try to understand the guest's perspective. Identify specific issues mentioned and separate constructive criticism from personal opinions. Stick to facts, not emotions.

2. Respond Promptly and Professionally:

Responding promptly is crucial to demonstrate your commitment to addressing concerns. Craft a professional response that acknowledges the guest's feedback, expresses genuine regret for any inconvenience caused, and outlines steps you're taking to rectify the situation.

Example Response:

"Dear [Guest's Name],

Thank you for taking the time to share your feedback. We sincerely apologise for any issues you experienced during your stay. Your concerns are important to us, and we are actively investigating the matter to ensure it doesn't happen again. We appreciate your honesty and hope to have the opportunity to host you again in the future.

Best regards,

[Your Name]"

3. Address Specific Concerns:

Show potential future guests that you take feedback seriously by addressing the specific concerns raised in the review. If there were issues with cleanliness, maintenance, or amenities, outline the corrective actions you've implemented to prevent similar problems in the future.

4. Highlight Positive Aspects:

If the negative review is an outlier and not reflective of your typical hosting experience, take the opportunity to highlight positive aspects of your property or previous reviews. Share positive feedback from other guests to provide a balanced perspective.


"We understand that your experience fell short of expectations, and we sincerely apologise. We would like to point out that many guests have enjoyed [specific positive aspects] during their stay. We are committed to continuous improvement and appreciate your insights."

5. Learn and Improve:

Use negative feedback as an opportunity for growth. Evaluate the guest's comments objectively and consider implementing changes to address any recurring issues. Demonstrating a commitment to improvement can positively influence potential guests and help rebuild your reputation.


Receiving a negative review for your London listing on Airbnb is not the end of the world. How you respond and handle the situation can make a significant difference in how potential guests perceive your property. Stay calm, respond professionally, address specific concerns, highlight positive aspects, and use the feedback as a catalyst for improvement. By taking proactive steps, you can turn a negative review into an opportunity to showcase your commitment to guest satisfaction and enhance your hosting reputation.

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