December 12, 2023

Diversifying Hospitality: Exploring Alternative Platforms to Airbnb from a Host's Perspective

As the hospitality landscape continues to evolve in London, hosts are presented with an array of alternative platforms to Airbnb, each offering unique advantages and catering to specific needs. While Airbnb has been a pioneering force in the short-term rental market globally and in the UK, many hosts are seeking alternatives to diversify their listings, reach new audiences, and enhance their hosting experiences. In this blog post, we'll delve into several alternative platforms that hosts can consider, analysing the features and benefits from the perspective of those opening their doors to travellers.

Expanding beyond its roots in hotel reservations, has become a versatile platform for hosts seeking alternative channels to reach a global audience. With a vast user base and a reputation for transparent pricing, provides hosts with a platform to list various accommodation types, including vacation rentals, apartments, and guesthouses. The platform's user-friendly interface, along with its robust review system, empowers hosts to showcase the strengths of their properties and build credibility among potential guests.

Pros: European and global customer base, significant presence in London, smooth payments administered by
no guest review system - guests can review hosts, but not the other way around. No ID verification, hosts have to do this themselves.

Vrbo (Vacation Rentals by Owner):

For hosts who prefer renting out entire homes or apartments, Vrbo presents an enticing alternative to Airbnb. With a focus on larger accommodations, Vrbo is an excellent choice for hosts offering spacious properties suitable for families or group travellers. The platform's commitment to vacation rentals and direct owner-to-guest transactions ensures that hosts have control over their properties and can establish a more personal connection with their guests. Vrbo's emphasis on well-appointed homes also attracts guests seeking a comfortable and home-like atmosphere, providing hosts with an opportunity to showcase the unique features of their properties.

Pros: Large market share in US, so great if targeting American market, better quality guests and generally longer reservations
Cons: Hosts have to process payments themselves and take of the risk of credit card fraud


Another player in the vacation rental space, HomeAway, offers hosts an alternative avenue to showcase their properties to a diverse audience. With a focus on family-friendly accommodations and vacation homes, HomeAway is an attractive option for hosts with properties catering to larger groups or those seeking a more relaxed and secluded environment. Hosts benefit from the platform's association with the Expedia Group, leveraging its global reach and marketing resources to expand their properties' visibility.

Pros: increased reach, homeaway takes care of payments
clumsy host platform interface, complicated integration with property management software


Positioned as a luxury alternative, OneFineStay attracts hosts with high-end properties looking to provide an exclusive experience to discerning travellers. Hosts benefit from the platform's commitment to curating a collection of exceptional homes, ensuring that their property is showcased among a select group of luxury accommodations. The premium services offered by OneFineStay, including personalised concierge services, elevate the hosting experience, allowing hosts to offer a level of service that goes beyond traditional short-term rentals.

Pros: Respectful guests, longer reservations
Cons: Very high host fees, only suitable for high-end properties and it’s difficult to meet the standards - there’s a very long list of amenities that the property needs to have

While Airbnb remains a popular choice for hosts in London and the UK, the diversity of alternative platforms empowers hosts to tailor their approach based on property type, target audience, and personal hosting preferences. By exploring these alternatives, hosts can expand their reach, showcase the unique aspects of their properties, and create memorable experiences for guests - and ultimately increase their overall occupancy rate. Whether it's the luxury market, family-friendly vacation rentals, or immersive homestays, hosts in London have a list of platforms to choose from, each offering distinct advantages in the competitive landscape of short-term rentals.

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